Instagram is now (finally?) giving us the option to pin posts to our profile grids. To be honest, I’m really freaking happy about this update! This is so valuable to so many. Why? Well, the “fun” thing about Instagram is that our profile grid (not what’s in the feed when someone is scrolling, but what’s…
Reels on Instagram (and on Facebook) are getting a lot of press lately. And for good reason. Meta has gone ALL IN on this content format. They are rewarding content creators with more exposure and opportunity to reach new audiences. But are they worth it? I recently read an interesting article that talked about the…
Instagram has long included “Suggested Posts” in the home feed, but we’ve all seen the frequency of these posts increase over the last year. Now, with the 3-feed layout on Instagram (Home, Favorites, and Following), the number of suggested posts has likely increased dramatically in your home feed. Why? Well, Instagram told us themselves that…
Instagram is actively rolling out the ability to “like” an Instagram Story. While, in the past, you’ve never been able to “like” a Story, you could often use a quick reply to react to a Story or send a message in reply to a Story. BOTH of these actions enabled a direct message conversation with…
It may be that you’re transferring your Instagram account or realigning your brand. Or maybe you’ve uploaded so much content to Instagram over the years, you want to consolidate it all. Whatever the reason, if you are looking to back up and download all your Instagram content, you can follow these quick steps to get…
Instagram Posting on Desktop is HERE Yes, after alllll these years, and endless requests from pretty much every social media manager on the planet, Instagram has FINALLY released the ability to upload natively to Instagram via the desktop. No 3rd party tools. No (shitty) Creator Studio. No workarounds. Just good old fashioned native posting to…
We just had a bomb dropped on us, with the latest post on the Creators account where they give all their hashtag advice… They say all the things I’ve been saying for years, under their dos and don’ts. Until the last bullet point on each. Apparently, according to this, the ideal number of hashtags is…
Regardless of how much things continue to change on Instagram, the importance of a good hashtag strategy never wanes. And that’s why this topic is still, hands down, the most commonly thing I get asked about when it comes to Instagram strategy. From questions about where to put hashtags to how many to use and…
Like all good rumors about Instagram, I’ve been approached by multiple people in regards to the “news” that Instagram allegedly told @lucasokeefe some interesting advice about only using 8-15 hashtags per IG post. I had a few “first thoughts” on this and I did some more digging and have formalized my thoughts on this topic…