Hey there! Welcome to Jenn’s Trends! I am so happy to have you here and hope that you enjoy what you read.

My name is Jenn Herman – yes, that’s Jenn with two “n”s. If you grew up in the 80s you probably had at least 4 or 5 Jen’s in every class! So, it became important to differentiate ourselves and I became two-n-Jenn. I’m also more than slightly obsessed with shoes and have a vast collection of stilettos to rock at any given event.

Meet Jenn Herman

I currently live in San Diego and I am so blessed to call this city home! I’m originally from Canada, having lived in Victoria, BC, northern Alberta, and Ottawa, Ontario but came to the US in 2003. I am a SoCal girl through and through and now officially complain when the temperature drops below 70 degrees! 😉

I am also a mom. I welcomed my daughter in August 2015 and while I don’t want to overwhelm you with her cuteness, I do share some photos of her on my various social media accounts. I hope you enjoy seeing her grow up and getting a glimpse into that aspect of my life.

Over my various jobs and careers I have garnered a unique perspective on business and what drives success. I’ve worked in the hospitality industry and retail industry as well as customer service and sales. I have won awards for my customer service skills and how those skills have helped the companies I worked for. I have learned the utmost value of true customer service and believe that all successful businesses are built on great customer service. I have also worked in the corporate world and in the government contract industry in both land systems and aerospace sectors, holding positions in administrative capacities, HR, marketing, and IT. All of these positions have helped me understand how decisions in one department can affect so many others. I bring this knowledge and awareness to all of my marketing tactics and training to ensure my clients see success with their online marketing efforts.

While the majority of my sales and marketing experience is hands-on education, I am actually a pretty educated smarty-pants too. I thoroughly believe we never stop learning and strive to learn something new every day. It might surprise you to find out that my undergrad is actually in Biology. I graduated from the University of Victoria, having studied my butt off to get that degree, all while working every weekend during school, and working two jobs every summer to pay for that education. I then completed my Master’s in Forensic Science (the reason I moved to San Diego) in 2005, graduating in the top 5 percentile of my class. You may be wondering how a science dork like me ended up with a business in social media marketing, and you wouldn’t be the first one! All I can say is, “life happens” 🙂

I love working with people and coaching or teaching others to maximize their skills. I’m always looking for ways I can help others achieve their business goals. I tend to be a perfectionist and insist on giving customers my best product every time. In order to be this tedious, I am hyper organized and always have an abundance of to-do lists and checklists on my desk. Seriously, sticky notes are my favorite thing! I firmly believe that organization is the key to success. I am also, however, a creative person and enjoy bringing my design and artistic contributions to everything I do. On my down time, which as a single mom to a little girl I have very little down time, I like to use my creative whims to bake or find other crafty things to do. I am obsessed with holidays and creating memories and traditions for my daughter so I get a little crazy around all the major holidays.

Since starting Jenn’s Trends in 2013, I have become a globally recognized expert in Instagram marketing and the forefront blogger on Instagram marketing. My blog has won the prestigious award of being a Top 10 Social Media Blog three years in a row: 2014, 2015, and 2016.

I have had the honor of speaking at dozens social media conferences, teaching business owners, corporate teams, and marketers like you the value of Instagram and social media to grow your business. I have been featured in hundreds of media and publications including major media articles, radio interviews, TV interviews, podcasts, magazines, and guest blogs. I have taught well over a hundred webinars and training events designed to help businesses of all sizes succeed online. And I’ve written two “For Dummies” books: “Instagram for Business for Dummies” and “Instagram for Dummies”.

Where may you have seen me? Here are some of the places I’ve been featured:

  • Inc.
  • BBC News
  • Fox News
  • Yahoo! Finance
  • HuffPost
  • The Verge
  • CBS Radio LA

jenn herman speaker

My goal in my content is to bring you relevant social media and business trends and discuss their applications, implications, and benefits. I will write from my perspective about the things I enjoy and use regularly. You will see that my writing style is casual and detailed. Be warned, brevity is NOT my strength. And my long-winded posts often reflect that. When I write a how-to post, it will be clear, detailed, and as helpful as possible. I also write with sarcasm, random rants, and other feelings. I believe that you should feel like you and I are really sitting down, having a conversation when you read my posts. I sincerely hope that you enjoy what I choose to share!

If you would like to connect further, here is where you can find me all over the internet:

Follow me on Instagram
Follow me on Twitter
Follow me on Linked In
Follow me on Facebook
Follow me on YouTube
Follow me on Pinterest


  1. Very nice presentation about who you are and what you do. It’s refreshing and I like that about any business. Having started my second career approximately 2 years ago as a social media practitioner and content manager, I feel drawn to individuals like yourself. I love to surround myself with like-minded individuals and talents. Helping others to be successful at what they do is so rewarding. Kudos to you! Mike

    • Thank you Mike! Congrats on your second career – I hope you’re finding it rewarding.
      I always enjoy finding other SoMe people with similar interests and a realistic approach to Social Media. Unfortunately, this is a field with a lot of people claiming to be “experts” who constantly put bad advice and information out there. Thank you for reaching out to me and I look forward to engaging with you more across the various platforms!

  2. Hi Jennifer,

    Definitely liked your recent article on Facebook… And yes I think it’s still worth it. I’d love to see a follow-up article that covers the mobile aspect of social marketing, specifically how so many companies are “missing the target” when it comes to mobile marketing…

    Lots of companies still don’t have a mobile strategy (some aren’t optimized for mobile and most treat mobile users like online consumers). And they ALL have a long, multi-step checkout filled with unnecessary fields that frustrate the mobile user until he abandons the cart and swears never to purchase anything on mobile again!

    Mobile users, by definition, are MOBILE… They’re on the go and impulse-driven. They need a much easier and faster checkout experience so they can complete their purchase in under 1 minute.

    When you get a chance, go check out my LinkedIn profile and let me know if you wish to talk more about writing an article about mobile strategies for effective social marketing.


  3. Hey Jenn

    I’ve followed you since I learned about you in SME top 10 (that’s awesome btw).

    Wow, I can’t believe we’ve lived in the same 3 provinces 🙂 I’m currently in Kelowna, BC, grew up in Ottawa, and worked 2 summers at a ranch in beautiful Kananaskis, AB.

    Where did you live?

    What made you move to California (other than the weather…or was that it?)

    I’m sure I’ll see you around the net 🙂

    Angelique Duffield
    Creative Director + Online Marketing Strategist at Bright Spark Media

    • Hi Angelique! Welcome and thank you so much for reading my posts 🙂
      And, wow, what a crazy coincidence! I was born in Cold Lake, AB and lived there until we moved to Ottawa during my middle school years. Then we moved out to Victoria where I went to high school and college. I then moved here to San Diego to pursue my Master’s degree. I fell in love with California and don’t want to leave!
      I look forward to seeing you around and getting to know you better.

  4. Hi Jen, I landed here through your interview at SME’s podcast. Those glasses really make you look pretty 🙂 One question. Instagram is mostly a smartphone based platform. Is it valid (or ethical) to use a professional camera when most of your audience is using their so-so smartphone cameras? Thanks.

    • Hi Jose and thanks for coming by after hearing the podcast.
      Yes, you can absolutely use a DSLR or other camera and then upload to Instagram. Many people do and many businesses that use professional photography do as well. IG is such a visual content platform that it really doesn’t matter where the content originates.

  5. Hi, I want to ask one thing. I have a comment in which there are 17 hashtags. It never happened to me that i can’t delete the hashtags. Can you help me overcome this issue? 🙂

    If you want to see the comment: go to http://instagram.com/ahmadmuzzammil ,

    On a photo where an ’emoticon’ is drawing a sketch (Near the Twin-Tower photo)

    Thank you very much.

    • Hi Jay! Welcome to the blog!
      Calgary… how was that snow this week? 😉
      Thanks for saying hi. I hope you’ll continue to enjoy the posts I share here.

  6. Hey Jenn,
    Congratulations on all your achievements and give some love to your daughter from me. I’m also a mother and a blogger too and you have an Instagram marketing blog check out my blog if you like it to give some reviews.

Leave a Reply

Your email address will not be published. Required fields are marked *

Post comment