Unfortunately, unlike Facebook and Google+, Instagram doesn’t differentiate between professional and personal accounts. Similar to Twitter, Instagram tends to me a little more relaxed. As a result, many people often manage multiple Twitter accounts depending on their purposes. And likewise, many have done the same with Instagram. So, the question is usually, how many Instagram accounts should you have?
If you’re currently using Instagram for personal use, is it ok to start using it for your business? Or should you create a new account?
It all depends.
If your personal account is full of images of your kids and family, you might want to keep that personal. You may even want to keep this account set to private. However, if your images reflect a part of your brand and your audience is used to connecting with you like this, then you might be ok transitioning your account to a professional use. Just remember that professional or business accounts should always be set to public.
If your personal photos are completely unrelated to your business, then you might want to start a second account related to your brand only. This will allow you to focus more on what your audience wants to see. You can still mix in the occasional personal photo, but remember that this is your professional account.
It’s also important to remember that your business Instagram account is for your audience. In contrast, a personal account is usually for yourself. These can be drastic differences in how you create and share content on your Instagram account.
And for some people, you may want even more than two Instagram accounts. Depending on your business, or businesses, it might be best for you to have separate Instagram accounts for different aspects of the business.
For many, though, managing multiple accounts and having to alternate between accounts can get cumbersome. Keep this in mind if you choose to create multiple accounts.
For me personally, I use one Instagram account for both my personal and professional uses. However, I know many people who choose to the separate the two and have found this to be very successful.
So, if you’re trying to decide how many Instagram accounts you should, have, it depends. Sorry I can’t give you a better answer. It really depends on you, your brand, your personal preferences, and your audience.
If you have any questions about how to create an Instagram strategy for your business, please contact me and we can determine what will work best for you.
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